Lauren Harewood is a multifaceted creative director and founder of SOAKE, specialising in art direction, graphic design and storytelling. Her work is driven by a commitment to authenticity and innovation, with a focus on building meaningful narratives and creating work that resonates. Deeply informed by the experiences of Black Britain, she collaborates with industry leaders and disruptors to centre marginalised voices and broaden the cultural conversation.


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Selected Works (2022-2025)

Kojey Radical


[Don’t Look Down]
 
Creative Direction

2025

HPFA  


[Hood Preservation & Futurist Association]

Brand Design

2025

Dennis Morris


[Photographers Gallery]

Typography Design
2025

Listening In Quantum


[StudioKnxx]

Design Direction
2025

RobinHood


[V&A:East]

Brand Design
2025

Brixton School of Tech




Brand Design
2025

Department




Brand Design
2025

Cake & Custard


[Giggs x Oatly]



Art Direction

2024

Proximity Continuum


[Harvard Arts Lab]

Creative Direction
2024

Supa Sound System


[Harvard Arts Lab]

Creative Direction

2024

HoneyBaby



Film Titles
2024

London Literature Festival


[SouthBank Centre]

Creative Direction
2024

Carrousel


[Productions]



Logo Design
2024

Adidas


[Z.N.E]

Art Direction
2024

doc.MAX


[Nike]

Art Direction
2023

RENZO



Type Design 
2023

Black Venus


[Somerset House]

Exhibition Design

2023

Nike X MMW



Art Direction
Dazed
2023

SJ Studio



Creative Direction

2023

Calvin Klein

  [Pride ‘23]
Art Direction
Dazed
2023

Shindig Nights



Design Direction
Freelance
2022

Nike Jordan X Pa Salieu



Art Direction
Freelance
2022

SPRAY Records



Design Direction
2022



Flock Together



Art & Design Direction 
2022

TOPBOY: Live



 Design Direction 
Freelance
2022
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